AICV talks about the new perception of cider at CidrExpo (France)


AICV took part in the first ever CidrExpo organised in Caen, France from 13th to 15th of February 2020

The very first CidrExpo trade show organised in Caen this February highlighted the diversity of the cider industry, which is currently seeing a renaissance. It seemed that the French industry was missing such an event, holding a tradeshow dedicated to cider and its accompanying products in France - a tradeshow, a workshop, a cider melting pot. Over 90 exhibitors presented their products, while over 20 speakers talked about various topics relevant for the sector - from technical matters over to current market trends and new perception of cider, a session in which AICV participated by providing market statistics as well as anticipations of future trends and opportunities for the cider category.