The things we learned from the Global Cider Forum


The 2021 virtual edition of the Global Cider Forum organised by AICV was held on the 17th & 18th of November and brought great content to participants as well as some modern networking opportunities.


During the Global Cider Forum we had two exciting sessions thanks to the speakers that shared a wealth of information and insights, and thanks to interesting debates we had amongst Forum participants. And so, what have we learned? The pandemic is still omnipresent and will stick with us for a bit longer. This should however push us to reinvigorate ourselves, and the ideas shared at the GCF gave us plenty examples of how to do just that:

  • By thinking ahead and anticipating both the legislative environment in which we are and in which we will be operating, as well as consumers preferences and their expectations from the industry.
  • By being creative and innovative when it comes to our product, its taste, its packaging, but also when it comes to presenting it to consumers, making it available (e-commerce, new on-trade concepts, etc.), and then also making it a fun & unique experience, through which consumers will learn more about our wonderful ciders and fruit wines.
  • By being responsible in whatever we do, knowing that transparency and consumer protection will remain some of the core values of our societies.
  • By staying connected and convivial, despite the socio-economic context in which we currently are, and by remaining open to the exchange of knowledge and best practice amongst ourselves.